Three Finger Jack

The Most Wanted Wine in the West… Coast

To introduce British Columbia to Three Finger Jack, we brought the legend to life with time-honoured letterpress printing and a desperado attitude. By imagining how the outlaw would advertise himself, we created a series of posters that put Three Finger Jack on wine drinkers’ most-wanted list.

Advertising

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Design

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Advertising / Design /

Results & Recognition

28% lift in sales

Soared to Top 3 California Wine at BC Liquor Stores

🏆 IABC Ovation Awards

Three Finger Jack letterpress poster Out of Home campaign
Three Finger Jack letterpress stamps
Three Finger Jack wine wild posting ad campaign
Three Finger Jack wine Out of Home/Transit campaign
Letterpress stamps for Three Finger Jack's poster campaign
Letterpress billboard for Three Finger Jack wine
Transit letterpress ad for Three Finger Jack wine
Letterpress stamps for Three Finger Jack's poster ad campaign

More Work

Still from 'People of AutoTrader' ad campaign

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1924 Limited Edition Wine speakeasy launch event

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