1924 Limited Edition

A Taste of Prohibition

1924 Limited Edition was inspired by the prohibition era, when drinking wine was kept hush-hush. So we created an invite-only theatrical experience, with all the grit and glamour of the 1920’s. Media, influencers and special guests were treated to a scripted prohibition party with a cast of rowdy characters, bootleggers, codewords, and even a mock police raid. The best part? The only way to try the wine was to find the secret speakeasy.

Public Relations

/

Experiential

/

Social Media Strategy

/

Design

/

Influencer Marketing

/

Public Relations / Experiential / Social Media Strategy / Design / Influencer Marketing /

Results & Recognition

14.2M impressions

150+ media stories

Rapidly increased retail distribution

🏆🏆🏆🏆🏆 5x CPRS Ace Awards

🏆 IABC Ovation Award

Instagram story overview of 1924's Limited Edition speakeasy wine tasting event
1920s Jazz singer performing at 1924's speakeasy wine launch
Guests, influencers, and media attendees at 1924's speakeasy wine launch
Wine and cocktail menu at 1924's speakeasy wine launch
Neon-lit bar at 1924's speakeasy wine launch event
Lineup of actors performing at 1924's speakeasy wine launch
1920s-themed actor serving wine at 1924's Limited Edition launch event
Bottle and glass of 1924's Limited Edition wine at the launch event

More Work

Bingo player tossing bingo cards at 90s-themed bingo event

Delta Bingo & Gaming ⚡ Throwback Bingo

2023 State of Nursing WeRPN Magazine campaign

WeRPN ⚡ The Damage Report

Three Finger Jack wine letterpress poster wildposting campaign