WeRPN

The Damage Report

When we surveyed 1,200 nurses, the majority believed a lack of action from the government and policymakers was causing irreparable harm to Ontario's healthcare system. To promote our findings, we created a comprehensive report that appeared as damaged as its contents. A dedicated microsite, social media campaign, and targeted media relations campaign helped to raise awareness and prompt Ontarians to sign an open letter pushing for meaningful change.

Design

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Public Relations

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Social Content

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Website

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Design / Public Relations / Social Content / Website /

Results & Recognition
21.7M media impressions
200+ media stories
🏆 CPRS Ace Awards, Healthcare Campaign of the Year
🏆 CPRS Ace Awards, Marketing Communications Campaign of the Year
🏆 CPRS Ace Awards, Best Use Of Media Relations

WeRPN 2023 State of Nursing in Ontario report graphic and layout design
State of Nursing in Ontario mobile website design
State of Nursing in Ontario social media post designs

More Work

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