AutoTrader
Just Your Average Spokesperson
With AutoTrader, you don’t need to be an expert to buy and sell cars like a professional. So, when it comes to the advertising, why would we hire a professional spokesperson? In this campaign, we had ‘Some Guy’ walk through the app’s handy tools, features, and options, showing just how easy the marketplace is to use. After all, if some guy can do it, why can’t you?
Advertising
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Social Media Strategy
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Advertising / Social Media Strategy /
Results & Recognition
A ‘not-so-average’ 12% lift in traffic.
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